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  • KTRLB Consulting

Importance of website design

Updated: Jan 2, 2021

When it comes to website design everyone knows that the first impression is the last impression.

Potential customers get their first impression of your company by checking out your website. They form an opinion about your business in a matter of seconds. In these first few seconds, you want to make a positive impact on your audience.

A site that appears unattractive or old-fashioned sets a negative first impression of your brand and you’ll miss out on leads because they’ll leave your page for a competitor’s page. If you implement the correct techniques, alternatives and use efficient website design methods, then it will eventually improve your ranking on the search engine results page which will end up boosting your visitor number and therefore your sales.

A good design allows visitors to effortlessly access what they’re searching for on your website. When users access your site, they want to access information quickly and easily as the majority of website visitors are mostly interested in your products or services.

For this reason, your navigation should be simple and self-explanatory, so it can guide the visitors through your website, but still keep them interested enough to spend some time on it.

With the growth of mobile devices, and the big part of today's searches being done over them, responsive design is more important than ever. Responsive design guarantees that, regardless of the device they use, your audience has a healthy experience on your site. Too often, web designers get caught up in making a website look perfect on desktop - like they would a brochure. But good website design must go well beyond a single screen.

Finally, great website design isn’t just about the visual elements on the front end. How the design comes together behind-the-scenes can deeply affect things like search engine optimization. Quality SEO incorporates a positive user experience, leveraging it to work in a brand’s favor, as well as excellent social promotion of your website. People who find your website by searching Google or Bing are more likely to promote it on Facebook, Twitter, or other social media channels. That aside, some web design components can hurt your SEO strategy, so in order to enhance the visibility of your page, make use of SEO-friendly web-design elements and techniques.

Your website design is one of the most powerful tools your business has to make a good first impression as it represents your voice and in the digital world.

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